Our point-of-sale display is a specialized form of sales promotion that is best positioned near, on, or next to a checkout counter (the “point of sale”). It is intended to draw the customers’ attraction to our tools.
Merchandising and point-of-purchase (POP) displays can provide an emotional connection with shoppers and are proven to drive impulse decisions. However, cutting through the clutter is no longer enough to engage shoppers. In order to truly connect and drive purchases at retail, it is critical to have merchandising displays with effective audio/visual demonstrations.